Chick-fil-A

Type	Private
Industry	Restaurants
Founded	1946 (first Dwarf House opened in Hapeville, Georgia) 1967 (first Chick-fil-A opened inAtlanta, Georgia)
Headquarters	College Park, Georgia, U.S.
Key people	S. Truett Cathy, Chairman, CEO Dan T. Cathy, President, COO
Products	Sandwiches, chicken entrées
Revenue	US$4.0 billion (2011)
Website	chick-fil-a.com

Private

Restaurants

1946 (first Dwarf House opened in Hapeville, Georgia)
1967 (first Chick-fil-A opened inAtlanta, Georgia)

College Park, Georgia, U.S.

S. Truett Cathy, Chairman, CEO
Dan T. Cathy, President, COO

Sandwiches, chicken entrées

US$4.0 billion (2011)

chick-fil-a.com

Chick-fil-A (referring to "fillet") is an American fast food restaurant chain headquartered in the Atlanta suburb of College Park, Georgia, United States, specializing in chicken entrées and is known for promoting the company founder's Christian values. Long associated with the Southern United States, where it has been a cultural icon, the chain has expanded. As of April 2012, Chick-fil-A has 1,614 restaurants in 39 states and the District of Columbia, and is focusing future growth in the American Midwest, the Philippines, Mexico, and southern California.

History:

Chick-fil-A had historically been identified with shopping malls, as most of its original restaurants were in their food courts. Its first freestanding store opened in 1986; most of its new restaurants also are freestanding. As of 2012, the chain has over 1000 such units. It also has over two dozen drive-through-only locations.Chick-fil-A also can be found at universities, hospitals, and airports through licensing agreements.

A Chik-fil-A restaurant and a McDonald's restaurant in the Houston Galleria

The chain grew from the Dwarf Grill (later the Dwarf House, a name still used by the chain), a restaurant opened by S. Truett Cathy, who is still the company's chairman, in the Atlanta, Georgia suburb of Hapeville in 1946. This restaurant is near the now-demolished Ford plant, where some workers ate between shifts.

The first Chick-fil-A that is in a mall opened in Atlanta's Greenbriar Mall in 1967. The company's current trademarked slogan, "We Didn't Invent the Chicken, Just the Chicken Sandwich," refers to their flagship menu-item, the popular quick-serve or fast-food chicken sandwich. In 1961, Cathy found a pressure-fryer that could cook the chicken sandwich in the same amount of time it took to cook a fast-food hamburger.

Since 1994, the Atlanta-based company has been the title sponsor of the Peach Bowl, an annual college football bowl game played in Atlanta. Beginning in the 2006 season, the Peach Bowl became the Chick-fil-A Bowl. Chick-fil-A also is a key sponsor of the SEC, ACC, and Big 12 conferences of college athletics.

Advertising:

A series of Chick-fil-A trucks at the Airport West Distribution Center

"Eat mor chikin" is the chain's most prominent advertising slogan, created by the The Richards Group in 1995. The slogan is often seen in advertisements, featuringcows that are often seen wearing (or holding) signs that [usually] read: "Eat mor chikin" in all capital letters. According to Chick-fil-A's advertising strategies, the cows have united in an effort to reform American food, in an effort to reduce the amount of beef which is eaten. They wish the American public to refrain from eating beef burgers, common at Chick-fil-A's competitors, such as McDonald's, Burger King and Wendy's, and instead focus on eating chicken (or "chikin," as the cows spell it). The ad campaign was temporarily halted during a mad cow disease scare on January 1, 2004 so as not to make the chain seem insensitive or appear to be taking advantage of the scare to increase its sales. Two months later, the cows were put up again. The cows replaced the chain's old mascot, Doodles, ananthropomorphized chicken who still appears as the C on the logo.

Chick-fil-A vigorously protects its intellectual property, sending cease and desist letters to those they think have infringed on their trademarks. The corporation has successfully protested at least 30 instances of the use of an "eat more" phrase, saying that the use would cause confusion of the public, dilute the distinctiveness of their intellectual property and diminish its value. A 2011 letter to Vermont artist Bo Muller-Moore who screen prints t-shirts reading: "Eat More Kale" demanded that he cease printing the shirts and turn over his website. The incident has drawn criticism from Vermont governor Peter Shumlin and has created backlash against Chick-fil-A's "corporate bullying."

Taken form Wikipedia, Coming more manual details soon.....